PR & Marketing: Advertising

Advertising serves a useful and effective role as a carefully co-ordinated part of an integrated promotional campaign. Advertising is used to say what you want, when you want, where you want. It lends itself to repetition of key corporate positioning messages and promotion of timed events such as roadshows and seminars.

GGH's in-house graphics design and writing capability combines to produce sharply-focused advertisements to make the most of an integrated press relations campaign. Our specialised market knowledge helps us get a quick grasp of the subject matter, avoiding multiple re-writes, weak copy or technical faux pas.

As a specialised agency we work closely with the key journals serving selected target markets. With our intimate knowledge of their editorial style and readership we can ensure precise placement of our clients' advertisements to achieve the overall campaign objectives. By using the combined buying power of our client base and our shrewd buying skills we are well placed to negotiate and pass on significant discounts on advertising rates.