PR & Marketing: Public Relations

That old IPR definition about "successful communications between an organisation and its publics" still holds true and perhaps B2C and C2C consultants have become better at achieving that. But in B2B, particularly in technology, there's often a big gulf between objectives and reality, with differentiation coming only from being better at the gin and tonics!

At GGH we believe in understanding those objectives first and then using creativity and talent to meet them using the most appropriate media and methods. Often this involves issuing press releases and meeting with editors, but planning and professional execution are always more important, and branding is one of the key issues often overlooked.

We can be as good with the G'n'Ts as anyone, but we believe inspiration and perspiration are more essential ingredients. We believe that however modest the budget we are the guardians and promoters of a client's image, brand and objectives. Managing these elements to change or re-align public perceptions is a primary target; creating the right climate for new business may be just as important.

Our stocks in trade cover product promotion to strategic campaigns. GGH staff members have managed Trade Associations, acted as International PR Director for PROFIBUS International and developed industry-specific Web resources, all of which have had influenced the global adoption and standardization of products and key technologies for clients large and small.

Recognize these? Each includes a large GGH contribution; all have influenced their industry sectors; many still are! Now, what was that definition again .?